Start with the friction.
A useful product begins with the awkward part people keep working around—not a technology looking for a reason to exist.
AI & automation consultant · Senior engineer
Jesus Iniesta
I help teams put AI to work on real processes.
I am a senior engineer based in Spain. I design and build AI agents, workflow automation, and integrations for companies that want results, not experiments, and I have shipped my own AI products along the way.
How I work
Senior, hands-on, and honest about what AI can do.
Most of my work starts with a process that takes too long, costs too much, or breaks too often.
Sometimes the answer is an AI agent. Often it is a simpler automation, a better integration, or a cheaper model. I tell you which before you spend money on it.
You work with me directly, from the first call to handover. No account managers, no junior handoffs, and no lock-in: you keep the code, the documentation, and a clear picture of running costs.
Make complexity inspectable.
Good interfaces expose the source, the tradeoff, and the next decision without making people decode the machinery first.
Ship the useful version.
Put the working thing in front of real people, learn from evidence, and keep tightening what matters.
Where to go next
Work with me, or see the proof
Services for clients, plus the products, writing, and free tools that show how I think and build.
Services
AI & automation audits, custom AI agents and automations, and integrations with the tools you already use.
See servicesProjects
AI products, agent systems, WordPress engineering, marketplaces, and open experiments.
See the projectsFree tools
Browser-first utilities for AI pricing, files, media, search, privacy, and everyday friction.
Open the toolboxWriting
Clear notes and investigations on products, AI pricing, internet systems, and how things get built.
Read the writingBeyond this site
Products in motion
Current product work, selected for momentum and public proof. Full inventory lives on the projects page.
View all projects01SondeasSecure clinical dictation workspace for capturing speech, transcription, translation, and structured rewriting.Live02WP Post AIAI publishing copilot for WordPress research, drafting, fact checks, images, SEO, and editorial workflows.Early access03Ultimate Product GalleryA fast mixed-media gallery for WooCommerce images, variations, video, PDFs, zoom, lightbox, and builders.Live04Collaboration LandA selective expert network for trusted introductions, scoped work, collaboration, and proof-backed outcomes.Early access05BP Builder AddonsNo-code BuddyPress and BuddyBoss community building across Gutenberg, Elementor, Divi, and route templates.Building06WesolversBoutique, principal-led technology consultancy for pragmatic AI, automation, and high-stakes web engineering.Live
Have a process worth automating?
Tell me what is slowing your team down.
Book 15 minutes and you will know whether I can help and what the first useful step would be. Prefer writing? Email works too.