Start with the friction.
A useful product begins with the awkward part people keep working around—not a technology looking for a reason to exist.
Software developer · Product builder
Jesus Iniesta
I build useful internet things.
AI products, agent systems, WordPress and WooCommerce engineering, data tools, maps, and practical writing—built to turn messy questions into working software.
Why this site exists
A working studio, not a frozen portfolio.
This is where half-formed questions become useful software.
Some projects begin with a file that is needlessly hard to change. Others begin with a dataset nobody can explore, a price nobody can compare, or a workflow with too many steps.
The common thread is practical: understand the real problem, make the complexity navigable, and leave behind something clearer than what was there before.
Make complexity inspectable.
Good interfaces expose the source, the tradeoff, and the next decision without making people decode the machinery first.
Ship the useful version.
Put the working thing in front of real people, learn from evidence, and keep tightening what matters.
Selected directions
What I build
Different subjects, same job: turn information or friction into a clear route forward.
Projects
AI products, agent systems, WordPress engineering, marketplaces, and open experiments.
See the projectsTools
Browser-first utilities for AI pricing, files, media, search, privacy, and everyday friction.
Open the toolboxMaps
Interactive maps and a curated shelf for exploring history, hazards, science, and the planet.
Explore the mapsDogs
Breed data turned into a matchmaker, world atlas, comparisons, collections, and games.
Visit the dog hubWriting
Clear notes and investigations on products, AI pricing, internet systems, and how things get built.
Read the writingBeyond this site
Products in motion
Current product work, selected for momentum and public proof. Full inventory lives on the projects page.
View all projects01SondeasSecure clinical dictation workspace for capturing speech, transcription, translation, and structured rewriting.Live02WP Post AIAI publishing copilot for WordPress research, drafting, fact checks, images, SEO, and editorial workflows.Early access03Ultimate Product GalleryA fast mixed-media gallery for WooCommerce images, variations, video, PDFs, zoom, lightbox, and builders.Live04Collaboration LandA selective expert network for trusted introductions, scoped work, collaboration, and proof-backed outcomes.Early access05BP Builder AddonsNo-code BuddyPress and BuddyBoss community building across Gutenberg, Elementor, Divi, and route templates.Building
Have something useful to discuss?
Send me the messy version.
Product problem, dataset, correction, or collaboration—email is best. A short note with context and a useful link is enough.